7 minute read
“Winning the buy box” is a common goal for Amazon sellers. Often with a large marketplace like Amazon, many sellers are trying to sell the same item. “Winning the buy box” means your listing is the one that shows up in the box where customers can click “buy now” or “add to cart.”
Other sellers that don’t win the buy box are listed farther down and customers have to choose to click on the link to see the full list of sellers available to buy from for the item they want. Most customers don’t think much about it and just click the buy box button and move on.
Although Amazon is pretty secretive about its algorithm for winning the buy box, sellers that give Prime customers a chance to get their free shipping benefits do get some preferential treatment. Winning the buy box by becoming an FBA seller is something that will give your sales a huge boost.