Right now, it’s popular to be an entrepreneur. With the rise of social media celebrities launching enterprises, the trend of having a “flexible” lifestyle, and the abundance of opportunities to start businesses out there, it should be no shock to anyone that entrepreneurship is a popular life choice.
Thanks to guys like Gary Vaynerchuk and shows like Shark Tank blowing up, we also see a plethora of entrepreneurial options, but how do we start seizing them? Where do we start? How do we pick one and stick with it?
I remember leaving business school and assuming that “business” meant sitting in a cubicle. And I did not want to do that. I started a short career as a professional firefighter and rescue specialist and assumed my “business” life was not to be. I loved the job, but my internal compass kept pointing me towards entrepreneurship. I got sucked into a few different part-time business ventures (e.g., an ill-fated construction company and a venture selling bulldozers in Kenya), but I never would’ve guessed that the side gig that would change my life was an accidental introduction to Amazon FBA.
Now, around 5 years later, I have built multiple online brands and left my firefighting days behind me (it was a good 10 years for sure!) and my work now revolves around e-commerce. I will also admit that I am a bit of a pessimist on a few fronts. I wonder if things are really the best they can be or if there is a better way. I especially consider this in regards to selling on Amazon. Sure, I had some success, but would I have had more success if I went a different route in e-com? Did I just get lucky? Is Amazon FBA the path I would choose if I could go back in time and restart my e-com journey?
As I contemplate this, I also contemplate it on behalf of the other Amazon sellers I know. Are they barking up the wrong tree or had the ship sailed already?
I want to address a few points before I give my answer.
In summary, let me say this: There has NEVER been a better time to be an entrepreneur than now. For centuries, humans have been subject to the same type of businesses, relegated to generally small geographical areas where they could grow their small shops or services. In the last couple of decades, it has become possible to sell anything to anyone from anywhere in the world! Along with platforms like Amazon and services like PingPong, the dream of building your own business has never been easier!